Selling Property in Tenerife

Valuations are prepared personally by me, not auto-generated from portal asking prices.

How I approach a sale

Many agencies in Tenerife rely on volume. Large listing numbers can create the impression of market presence, but in practice they often lead to stale stock, weak follow-through, and properties that sit around being chipped away on price.

My approach is more focused and more hands-on.

• Pricing discipline: I will tell you if an asking price risks leaving you stuck on the market for a year.
• Sharper positioning: We decide how the property should be framed so the asking price makes sense in the market.
• Active progression: I stay involved with lawyers, banks and the notary so the sale does not drift or collapse over paperwork.
• Commercial realism: The aim is the best net result in your pocket, not the prettiest figure in a WhatsApp message.

Testimonial: “Apartment only on sale for 2 weeks and a prompt sale just as the agent had said. Would definitely recommend selling through this agent unlike others who seem to wait for buyers to come to them. Andy was very professional in his work and no expense in putting the apartment out there for everyone to see.”
— Terry Brownlee (Verified on Google)

Pricing, taxes and net return

Transparency matters. The goal is not just a sale price, but the strongest achievable net return once fees, taxes and selling costs are taken into account.

For many non-resident sellers, the 3% retention and capital gains tax are the biggest surprise deductions. Resident sellers often underestimate how much the full tax picture depends on residence, ownership history and the structure of the sale.

I am not your tax adviser, but I do explain the main moving parts early so you can plan properly with your accountant or lawyer and avoid surprises later.

For a full breakdown of resident seller tax, non-resident 3% retention, plusvalía, and how exchange-rate movements can affect home-country tax, read What Taxes Do I Pay When Selling a Property in Tenerife?

The numbers above explain why agency fee alone is a weak way to compare agents. A cheaper fee with weak execution routinely costs a seller more in a dropped price or a stalled listing than a slightly higher fee with a clean sale. If you want the numbers tailored to your own property, the cleanest next step is still a proper valuation and net return estimate.

How I market property properly

Good marketing is not just about throwing a listing online and hoping for the best. It is about placing the property in the right settings, in front of the right audience, with the right presentation and the right level of control.

I also use my own privately moderated Tenerife Facebook group “I Love Tenerife”, which now has more than 120,000 members. This gives my clients controlled social media exposure without the noise of random open groups. When the property and timing are right, that extra reach can help put a listing in front of a huge audience quickly, alongside the main work that still happens through portals, search and email.

Open Facebook groups, and social media in general, can create visibility, but they can also create noise, cynical commentary, and low-quality engagement from people who were never serious buyers in the first place. That is why I prefer to use channels I control properly, where the listing can be presented cleanly and unnecessary noise does not damage the perception of the property.

Testimonial: “I’d tried to sell my house via other agents, but when Andy came on board he had understood the rustic house market and I had 8 viewings within the first few days. Photography was superb and definitely helped get the attention. I had 4 offers on the table within days and when the buyer put the offer in, Andy’s advice was invaluable. He knows the Tenerife property market inside and out and helped me navigate through the natural ups and downs of selling on Tenerife. Wholly recommend if you are thinking of selling in Tenerife.”
— Rob Davies (verified on Google)

Case studies and results

Need to research first? Start here

If you are not ready to speak yet and want to understand the detail first, these are the key seller pages to work through.

These guides are updated as local practice and regulations shift. If you are already at the point where you just want to know what your property is worth and what the likely net position looks like, request the valuation below.

Other legal and practical issues sellers often need help with

Selling a property is not just about finding a buyer. The paperwork and practical follow-through matter just as much. That can include mortgage cancellation, title checking, embargoes, community debt, utilities, energy certification, occupancy, and whether a lawyer or power of attorney is sensible in your case.

I would rather find and deal with these issues before the listing goes live, so you do not lose a good buyer over something we could have fixed in week one.

For deeper breakdowns, use the seller guides above. In practice, I help get these issues identified early and pushed forward properly so they do not suddenly appear as last-minute problems when a buyer is already in place.